Unit 20: Advertising Media

Campaign One  The campaign image skillfully combines expertise with visual appeal to meet the client’s requirements. A background layer of a mountainous forest with ample sky was used to reference nature.  Given the amount of blue sky in the image, a second layer with ‘THE MOST ORGANIC SOAP’ was applied and placed in front of the sky to use the space effectively, making ‘ORGANIC’ the most significant word to ensure the audience is aware of the USP.  Using a sans serif, black font helps contrast the background layer, making it clear.  Next, a layer of bright orange flowers was imported and moved to the bottom right of the poster before the product photo was imported as a layer and placed on top of these flowers, having them jut out beyond the soap.  The reason for the flowers was to create contrast with the green forest and give a base for the soap to draw the eye of the audience.  The soap is of a large size on the page (a convention of advertising) with th...

Campaign One Codes: The soap packaging has a green background with an earthy design so the customer can see the product's natural and organic nature. The flowers link the soap with a fresh and pleasant smell. The colour harmony between the soap and flowers further accentuates the natural scent. This makes the statement "THE MOST ORGANIC SOAP" clear, strong, and direct, defining what the catchline needs to say. A simple, bold font tells the most honest and accurate way to deliver the message, as we would appreciate high-quality organic products. The price of the soap (£15.99) is placed next to the product, making it immediately apparent to customers. The brand name on the packaging is laid out so that the endorsement places the product in the organic segment, standing for high quality. The flowers are yellow, thus representing the emotions of liveliness and brightness. Conventions: The ad shows the product very clearly in the foreground. The fact that the product is in the...

  Campaign One Campaign Two Campaign Three Campaign Four

Ethical and Legal Issues Campaign 1 Ethical issues arise when green tree imagery on a product suggests environmental and sustainability benefits that may not exist. Misrepresenting a product as eco-friendly when it does not constitute greenwashing is an ethical issue likely to mislead consumers about a company’s environmental practices. This may lead to breaches of CAP codes on misleading advertising (refer to Section 3 of the CAP Code) and can significantly impact consumer trust. Campaign images and slogans must boldly reflect the product's features and environmental benefits to avoid deceiving consumers. Ethical and Legal Issues Campaign 2 Ethical concerns surface when a product is advertised as natural and handmade without sufficient proof. Such products must be presented truthfully so customers seeking genuine nature-oriented products are not misled. If the attributes "natural" and "handmade" are overstated or inaccurately represented, there's a risk of ...

 Justifications Campaign 1 - Magazine Advert I have created two designs for an advert that features soap. Both designs have a bold slogan that catches the user's eye and draws attention to the image and the advert. The first design focuses on the soap and shows some green tree imagery with the price at the bottom. The second design uses sky and cloud imagery to blend in with the scene, with a bold font and the price at the bottom. I have included two soap images in each design to give the customer a complete product overview. Using imagery that blends in with the location, the advert stands out as it can be seen as natural and one with the environment. Justifications Campaign 2 - Animated Skyscraper Advert For my newspaper advert, I have chosen a green palette with green imagery showcasing a forest at the bottom to emphasise the natural aspect of the product. I have used a bold slogan with an arrow pointing towards the soap image, which is prominently displayed to grab the customer...

- A magazine or newspaper advert. - An 'animated' banner or skyscraper online advert. - A social media profile. - Large-scale print advert.    Production Schedule Summary  My campaign targets eco-conscious individuals and activists, highlighting my dedication to environmental sustainability by using organic materials. I plan to launch four multimedia adverts that will emphasise the adverse effects of conventional products and the positive impact of my eco-friendly offerings, accompanied by images of unspoilt nature. Despite the pressure of tight deadlines, these adverts will showcase the eco-benefits of my handcrafted items to build a dedicated following that appreciates my commitment to natural, waste-free products in a crowded marketplace.  - A magazine or newspaper advert. - An 'animated' banner or skyscraper online advert. - A social media profile. - Large-scale print advert. Newspaper Mindmap Skyscraper Mindmap Social Media Large-scale Print Advert 

Bulldog Advertising Campain Unlike other skincare brands, Bulldog is a men’s skincare brand from America and the UK that focuses on being gentle to the skin. The brand is owned by Edgewell Personal Care, which owns numerous other personal care brands, such as Wilkinson Sword. Bulldog has been running a popular advertising campaign in recent years featuring a talking bulldog, which is used to deliver information to viewers in a comedic way while subverting typical expectations. 2024 - The Edgewell Personal Care Company is a multinational consumer products company based in Shelton, Connecticut, USA. It was established in 2015 after being spun off from Energizer Holdings. The original name of Energizer Holdings was changed to Edgewell Personal Care after the spin-off. Energizer’s battery business was also spun off and renamed Energizer Household Products, now a separate entity under Energizer Holdings. Old Spice Advertising Campaign The Old Spice adverts are a strange mix of advertising a...

Nike's "Just Do It" Campaign The Product: Initially called Blue Ribbon Sports in 1964, Nike became a global leader in the industry we know today as one of the best companies in product innovation and marketing. An extensive range of items, from high-quality sportswear to trendy sports outfits, are printed with this iconic symbol. One thousand nine hundred eighty-eight things changed when the “Just Do It” tagline was introduced, which saw Nike’s brand name integrated into sports globally. It was a slogan and an artistic cry for ingenuity and ambition in the athletic domain, further building Nike’s reputation for producing quality-enhancing sporting goods. Nike no longer appealed exclusively to athletes at large but to anyone who appreciated an active and achievement-oriented life, which covers a more comprehensive demographic scale. The brand now serves those inspired by tales of resilience and fitness as a lifestyle, together with collectors of exclusive, sometimes absur...